Leverage: The Focus of Strategic Leaders

As I work with post-launch planters the concept I try to help them understand is leverage! Leverage is getting more accomplished with less effort. Leverage is working smarter not harder. Leverage is about exceptional impact!

Most church planters do way too much of the work themselves. They all think they delegate well, but very few do. (This is true about pastors in general.) There are four major ways we achieve leverage:

1. We can leverage communication. Think strategically about how you will use your pulpit, your Sunday service, your weekly communication vehicles, etc. Think strategically about how you will communicate to the community (often referred to as marketing - but it is much more than our traditional mindset about marketing.) Think about other strategic opportunities you have to communicate.
2. We can leverage the gifts of our people. Think about everyone (not just your favorites) in your congregation. Who is not engaging their gifts or talents in significant ways? Brainstorm on ways to engage the talents of newcomers & prospects too.
3. We can leverage systems. Think systems. Learn to develop systems. Implement systems. Measure the effectiveness of your systems.
4. We can leverage technology. How are you using your website? E-marketing? Blogs? Facebook? Meetup.com? Linked In? etc.

Don't miss the opportunity to multiply your impact and effectiveness through leverage. Need help? Get a coach!