Branding Faith

I have to confess that I was inspired and enthralled with the "Missional Church" movement as I began to see it emerge about 10 years ago. I've pretty much been on the bandwagon ever since, although I have been hesitant in more recent years because of the "popularity" of the word "missional." It's now the marketing buzz word among evangelicals, meaning different things to different people. It's still a great word and I use it, but I try to define it now.

In my pursuit of authentic "missional" ministry I went through a phase of totally rejecting anything related to business or marketing, even though that was my background. More recently I have moved back into the business world and have been asking the question "How do we live and work Biblically in the business world?" For too long we've tended to compartmentalize our lives. I've been pursuing a more holistic mindset that's grounded in the Scriptures.

Recently I've come across Phil Cooke, initially through his excellent book Branding Faith, and then through his blog. I highly recommend him to you! He is not only a good theologian, but he understands communication - which is what we're focused on in ministry! If you want to truly impact culture, read his book. Check out his blog too at http://www.philcooke.com/. He has helped me gain a more Biblical perspective on the subject of "Branding." Thank you Phil!

Sticky Church

I have to give a plug today for Larry Osborne's new book Sticky Church.

For those of you who know me, you know that I've been around churches, ministry, and small groups for a long time (I mean, a long time!) I think I have read most of the literature out on small groups, cell multiplication, etc. I want to tell you that I think Larry has written the best book on small group ministry in the U.S.! This is a must read for every pastor doing small group ministry in the U.S.

Larry is strategic and practical. He is honest about what works and what doesn't work in the U.S. culture. He's a "no nonsense" kind of guy!

Have you ever wondered why most small group ministries don't assimilate people very well? Have you ever wondered why most attempts to copy Cho's model in the U.S. fails? Have you ever wondered why it's difficult to get leaders to faithfully attend leadership training or why they burn out so easily? Larry does a marvelous job of explaining why. But best yet, he shows us from years of experience how to be effective and how to use groups to "velcroe" people to your church.

Way to go Larry! Thank you, once again, for another invaluable contribution to pastors and to the church in America.

Making Them Stick!

As you think about "Assimilation" be sure you understand the difference between assimilation and spiritual formation. I define assimilation as the process of getting people who are far from God and far from the church "connected" to a local Body of believers. If done well, this will happen before they even come to a personal faith in Jesus.

Once someone is "connected" to us, then we have the opportunity (and responsibility) to engage them in an intentional process of spiritual formation. However, the first goal is to assimilate them, or get them into a relationship with us. Of course they have to choose to be in this relationship, but we should do everything within our power to reach out, invest in them, shower them with the love of Christ, and establish a definite bond.

Too many times we focus on worship attendance as our measure of success. Truthfully, many people who attend worship services are not really assimilated. I encourage you to create a practical, realistic, measurable system for assimilating new people into your fellowship. If you need help give us a call. This is one of the three critical systems that every church needs to have to be healthy.

Start Assimilating New People

There are several books written on the subject of "assimilation" and I've found that all of them have some helpful information. However, they all come from the assumption that the assimilation process begins in the parking lot or at the front door of your church. Most pastors/church planters I talk to have the same assumption.

I want to challenge that assumption!

We must realize that to "make disciples" as Jesus talked about in Mt 28:19, we must begin with people who are far from God and far from the church. THAT is the starting point, not when they drive into the parking lot. This is a profound difference in the way we need to think about assimilation!

If our people are not connecting and building loving, credible relationships with people who are far from God and far from the church we are giving them the wrong mental model about disciple-making! Disciple-making begins with each believer building relationships in their workplace, their neighborhood, and in their normal course of life. Mt 28:19 literally says "As you go, make disciples."

The first half of your assimilation process should be getting them to the parking lot. The second half should be "being sticky" when they get there. What does your assimilation process look like? Have you documented it? Are you measuring it? Is your process improving? We coach pastors/church planters on how to have exceptional assimilation systems!

It's Going To Space!

I love this clip I found on the Thinklings (www.thinklings.org)!



Are we spoiled or what?

Death By Suburbia

For the past few weeks my pastor, Chuck Land, has been teaching on the topic "Death By Suburbia." He has been pointing out some of the unique dynamics in the suburbs that kill our soul. These have been very powerful messages.

I appreciate that fact that he has not shamed or criticised us for living in the suburbs. He has pointed out that wherever you live, suburbs, city, or country, there are forces at work to kill our soul. Since we mostly live and minister in the suburbs that's his focus.

If you would like to listen to the podcasts go to www.crossbridge.cc.

Check This Out! Mission Al!

A New Generation Shapes America

As I watch the election returns and listen to the analysis it seems clear: The deciding factor in the presidential election was the new, younger voters!

The emerging younger generation has "emerged" as a strong and powerful political voice in America. The new, younger voters engaged like we have not seen in some time (maybe even since the 60's). They want to have impact and they want to shape our nation. In this election they proved that they can influence an election.

This behooves us as Christian leaders to pay very close attention to this segment of our society. Most churches in America are not reaching or discipling the 20' somethings. The reality is that the 20' somethings are the most unreached segment of our society.

New churches and established churches are going to have to think differently and operate differently if they want to have any hope of reaching this new generation of policy shapers! My aim has been and continues to be to help congregations think deeply about how to engage and impact this generation. Let me encourage us all to give careful thought to this call!

How Is My Church Really Doing?

We should periodically take time to assess how our church is really doing, but what do we assess? As I've studied the New Testament I've come to the conclusion that a NT church is simple a community of Christ-followers continuing the mission of Jesus. That's what a church is (and should be) in its simplest form.

With that in mind, here are the three components that we should assess. First, we should assess how we're doing as a community:

• Are there strong relational connections between the members/attenders of our church?
• Is there a high degree of fun and fellowship among our people?
• Are new people being assimilated into our community?

The second component that we should assess is mission:

• Do we have a sense of momentum?
• Are individuals joyfully engaged in missional activity?
• Do we as a Body have a clear, focused missional vision that is shared by all?

The third component that we should assess is disciple-making (Christ-followers):

• Do we have weekly/monthly stories of life-change?
• Do we have an effective system for spiritual formation that produces disciples and leaders?
• Are our people engaged in disciple-making relationships?

Let's not beat ourselves up for the areas where we see deficiencies, but lets work toward continually improving our life together as the Body of Christ. Let's always be working toward being the church that Jesus desires.

Leverage: The Focus of Strategic Leaders

As I work with post-launch planters the concept I try to help them understand is leverage! Leverage is getting more accomplished with less effort. Leverage is working smarter not harder. Leverage is about exceptional impact!

Most church planters do way too much of the work themselves. They all think they delegate well, but very few do. (This is true about pastors in general.) There are four major ways we achieve leverage:

1. We can leverage communication. Think strategically about how you will use your pulpit, your Sunday service, your weekly communication vehicles, etc. Think strategically about how you will communicate to the community (often referred to as marketing - but it is much more than our traditional mindset about marketing.) Think about other strategic opportunities you have to communicate.
2. We can leverage the gifts of our people. Think about everyone (not just your favorites) in your congregation. Who is not engaging their gifts or talents in significant ways? Brainstorm on ways to engage the talents of newcomers & prospects too.
3. We can leverage systems. Think systems. Learn to develop systems. Implement systems. Measure the effectiveness of your systems.
4. We can leverage technology. How are you using your website? E-marketing? Blogs? Facebook? Meetup.com? Linked In? etc.

Don't miss the opportunity to multiply your impact and effectiveness through leverage. Need help? Get a coach!

Don't Stop Doing Evangelism!

One of the major mistakes I see church planters making in their first and second year is that they stop engaging aggressively in outreach and evangelism. This is a mistake!

In our Essentials Training we talk about "How to do the work of an Evangelist." Let me remind us all of a few key points:

• We must continue to build intentional relationships with people who are far from God and the church. We must continue to encourage our Core Team to do this as well. We must never stop initiating this!
• We must continue to pray for open doors. Opportunities don't just happen. As we pray, God opens doors for conversations, outreach, and assimilation.
• We must continue to gather non-believers around us. They may not be ready to come to church, but they will come to your house for dinner, go to a movie with you, or do something fun. Every leader on your team (and especially you as the planter) must be doing this.
• We must look for the best ways to leverage our time to build more relationships. This is the biggest problem of all. Once our new church is launched, we get busy. Our busy-ness is what robs us of time and energy for evangelism.

Remember, as the church planter, it is your responsibility to keep the evangelism temperature high. No one else can or will! You must set the example. You must be telling fresh stories every week. You must be challenging others and holding them accountable to this. It is the life blood of a new church.

Are you needing help with outreach and evangelism? Get a coach!!! To know more about our coaching services email me at glenn@nciglobal.org.

God's Favor in Church Planting

"But let all who take refuge in you be glad; let them ever sing for joy. Spread your protection over them, that those who love your name may rejoice in you. For surely, O Lord, you bless the righteous; you surround them with your favor as a shield." Psalm 5:11-12

Church planting can be very discouraging at times. Many planters describe their experience as providing them with their "highest highs and lowest lows." These words can bring comfort, encouragement, and hope. I pray that every church planter will feel God's favor; that you will feel His favor surrounding you!

Church Planting Movements or Jesus Movements?

Recently I have been reading two excellent books, The Forgotten Ways by Alan Hirsch, and The Multiplying Church by my dear friend Bob Roberts. I recommend them both.

One of the key things that both of these men tell us is that the early church and the dynamically expanding church these past decades in China were not focused on creating a "church planting movement." Their focus was making disciples who knew and were passionate about Jesus. What they created were "Jesus Movements."

Sometimes I think we today miss the point when we focus on church planting movements. Authentic cpm's are the result not the goal. The goal is to make authentic disciples. When we do that we create a Jesus movement and churches are naturally born.

The central question and issue is this: Are we making passionate, missional Christ-followers? Or another way of saying it is are we making authentic disciples? Multiplication, movements, and church planting is the by-product. Let's be sure our focus is right and clear!

What Are You Trying To Accomplish?

Recently we have been asking ourselves the question, "Are we being successful as a church?" I serve on the elder team of my church and we are clear about our mission. It is Mt 28:19-20. The way we say it is "To honor God by making growing followers of Jesus Christ." But how do we measure that?

As we wrestled with this question, we went back to define "What is a Disciple?" and "How do we know when we've made on?" This led us to do two things:

1. Create a Profile of a Maturing Disciple (e.g. a growing follower of Jesus Christ), and


2. Clarify the process of spiritual formation, beginning with the "pre-Christian" (e.g. how do we turn someone who is far from God and the church into a growing follower of Jesus?
   

What we have defined as our target (end goal) is a person who is pursuing:

• Spiritual Intimacy


• Biblical Community


• Missional Living

We are now in the process of placing behavioral identifiers on each of these charactersitics, ways that we can know that this person is becoming a growing follower of Jesus. We are also defining the steps along the process -

Far from God & the Church ---------------->Growing Follower

We are identifying our metrics so we can evaluate how we are doing along the way. We are identifying the knowledge, character, and skills/practices that we want to develop in our people. We are also continuing to refine our profile of our outreach target group.

Are you making disciples? How do you know? You cannot manage what you do not measure. But what you measure will be your mission. Are you measuring the right things?

Hurricane Ike - How Leaders Deal With the Unexpected

This past weekend we got visited by Hurricane Ike. We suffered some minor damage but many residents in Houston have suffered a lot. Yesterday one of our church plants was to have their final pre-launch Preview Service. It didn't happen. He called me and said none of the books talked about what to do if a hurricane hits on launch week. We talked through his NEW strategy for launch!

That's just one value of coaching. Unexpected things happen. However, leaders take the unexpected and turn it into a victory! That's what my friend is doing. What unexpected challenge or set-back are you dealing with right now? How can you turn it into a victory? That's leadership!

Protect Your Marriage While Church Planting

I'm back after taking a couple of weeks off. My recent reflections have been around the need to guard our marriages.

In church planting the work is never done! At the end of the day there are still more people to see, more details to cover, more strategy to plan, more projects to manage, and more ideas to create & develop. Plus we must always keep evangelism as a central focus, be discipling new and very immature believers, not to mention recruiting and developing more leaders. The work is never done.

Here's the issue: Can you say "no?"

Do you know when to stop? Are you monitoring the balance between work and family? Do you maintain enough margin in your life so that when those most critical relationships (e.g. spouse and children) need more time, attention, and energy from you - do you have the margin necessary to give them what they need without creating a crisis in the other areas of your life?

I have 3 suggestions:

1. Reflect and journal about this aspect of your life. Pay close attention and be brutally honest with yourself. Remember, we lie loudest when we lie to ourselves (Eric Hoffer).
2. Discuss it openly and honestly with your spouse. Give them permission and space to express fully their thoughts and feelings about this. Make sure you know their honest perception about how well you are present for spouse and family.
3. Discuss it with an accoutability partner. To be honest, sometimes our spouse is so committed to us and what we're doing that they are not honest with themselves about personal needs and desires that are going unmet. Have an outsider asking you tough questions and challenging you about your marriage and family.

Church planting is demanding! It is very hard work. But it is something we are passionate about; so passionate that sometimes we lose perspective about our personal reality. It's easy to become obsessed with our "mission."

Don't fool yourself and don't lie to yourself. Make sure you have a firm grip on reality in your marriage and family. Be intentional. Always be taking action to nurture and protect your marraige while church planting. What are you going to do today?

Perseverance in Church Planting

It has been very inspiring to follow the story of Michael Phelps in the Olympics this month. He is a great testimony of perseverance. In fact, all of the athletes that are competing have stories of perseverance - without it, they would not be in the Olympics.

As church planters, we must be examples of perseverance as well. Church planting does not come easy. It takes enormous work, devoted (sometimes desperate) prayer, and perseverance to succeed.

This morning I was preaching at a 6 month old church that is doing very well. My text was James 5:7-12, "Be patient, then, brothers until the Lord's coming." James was encouraging these believers to persevere in difficult times, and I wanted to encourage this new church to persevere as well. He gives 3 examples that would be worth all of us considering, the farmer, the prophets, and Job.

From the farmer we learn that we need to persevere through the difficult seasons of life. From the prophets we learn that we need to persevere even when others attack us. From Job we learn that we need to persevere in the midst of spiritual battle.

We can also observe from this passage that our perseverance should be with a good attitude (v.9), with worship (v.11b), and with integrity (v.12). The mark of a great church planter is perseverance!

Benefits of Trusting

Many of us have difficulty trusting others. Some of us were trained to not trust. Some suffered greatly during their childhood and decided that they could not really trust anyone. All of us have experienced relationships where trust was broken. So why trust at all?

In his excellent book The Compassionate Samuri, author Brian Klemmer identifies five benefits that motivate us to trust.

1. It's the only way to access the synergistic power of teamwork.
2. It builds relationship and intimacy.
3. It releases time freedom and efficiency.
4. It's the primary tool for making a difference and being of service.
5. It gives you a feeling of exhilaration.

As church leaders, we must be looking for people who are trustworthy to partner with in ministry. The average person plays not to lose by not trusting. Extraordinary leaders learn when and who to trust and seek to build trusting relationships.

Commitment

Men and women of character say what they mean and do what they say. They make bold promises and keep them. Their lives are characterized by commitment!

The average person today doesn’t care much about keeping commitments if their commitments are not convenient. The value of his/her word has become so cheap that they break it almost every day. Average salespeople promise things they can’t deliver just to make a sale; average parents promise their children that they’ll tuck them in or take them to the park, yet feel no remorse when they fail to follow through. When average people are late for an appointment, they don’t consider their tardiness to be a broken commitment. I’ve seen many church planters who were guilty of this.

Commitment is the basis for trust, which is the foundation of all relationships. Therefore, breaking it equates to destroying trust. When trust is broken, relationships inevitably become shaky. More than that, when commitments aren’t valued and honored, it undermines the possibility of creating community, which is the essence of what the church is to be.

As church planting leaders, let’s make bold commitments. But let’s stand behind our word, even in the small things. Let’s disciple our people to do the same!

Wisdom

Wisdom is the ability to see life events from God's perspective, and the skill to act accordingly.

It is very important for us to be looking for God in every situation we face in our church planting experience. We ascribe meaning to every significant event of our day. The meaning we ascribe determines how we feel about the event and how we respond to the event. If we can begin to see God's hand in our daily and weekly activities we will be able to maintain the focus that we need to press ahead toward our vision.

The problem each of us faces is that we see life through a filter. This filter has been created by our past experiences and interpretations of those experiences. We can easily miss God when we see current challenges through filters of past disappointments which shaped false beliefs about ourselves and God.

God is at work. Keep your eyes open for Him. Learn to see every event from His perspective. He has purposes in every thing we are going through. Don't miss Him!