Branding Faith

I have to confess that I was inspired and enthralled with the "Missional Church" movement as I began to see it emerge about 10 years ago. I've pretty much been on the bandwagon ever since, although I have been hesitant in more recent years because of the "popularity" of the word "missional." It's now the marketing buzz word among evangelicals, meaning different things to different people. It's still a great word and I use it, but I try to define it now.

In my pursuit of authentic "missional" ministry I went through a phase of totally rejecting anything related to business or marketing, even though that was my background. More recently I have moved back into the business world and have been asking the question "How do we live and work Biblically in the business world?" For too long we've tended to compartmentalize our lives. I've been pursuing a more holistic mindset that's grounded in the Scriptures.

Recently I've come across Phil Cooke, initially through his excellent book Branding Faith, and then through his blog. I highly recommend him to you! He is not only a good theologian, but he understands communication - which is what we're focused on in ministry! If you want to truly impact culture, read his book. Check out his blog too at http://www.philcooke.com/. He has helped me gain a more Biblical perspective on the subject of "Branding." Thank you Phil!