People are drawn to passion and they are moved by stories. Every church planter has a story and they should be communicating that story with passion. To get focused and clear on it, you MUST write it down.
What is your story? Your story should answer the questions:
- Why are you planting a church instead of doing something else?
- Why are you planting in the location that you're planting?
- What has led you to this place?
- What do you hope for/dream of?
Start writing! Start publishing it. Blog it. Tweeter it. Facebook it. Communicate it everywhere - large groups, small groups, one-on-one, everywhere! Tell your story! It's the foundation of your brand!
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