Thursday, December 17, 2009

More Observations About Millennials

The Pew Research Center is helping us understand more about the millennial generation. These are mostly twenty-something adults. Our church is focused on reaching the 30 year old male so this is vitally important information for us. Maybe you will find it helpful too.

Here are 3 more big things you need to know about the Millennials:
  • They are the most ethnically and racially diverse cohort of adults in the nation's history: 18.5% are Hispanic; 14.2% are African American; 4.3% are Asian; 3.2% are mixed race or other; and 59.8% (a record low) are white.
  • They are the first generation in human history who regard behaviors like tweeting and texting, along with websites like Facebook, YouTube, Google and Wikipedia, not as astonishing innovations of the digital era, but as everyday parts of their social lives and their search for understanding.
  • They are the least religiously observant young adults since survey research began charting religious behavior.

Unfortunately, most churches in the U.S. are declining in attendance. This typically results when our churches are unable to reach the emerging generations and/or the changing communities around them. We must know and understand this new generation, and we must adapt our methods to be increasingly culturally relevant while always remaining Biblically faithful.

No comments: