Leverage Social Media Marketing

Many of the church planters I'm working with are beginning to use the social media in very effective ways. Facebook is becoming a powerful tool for networking and advertising. The good thing about advertising like Facebook ads and Search Engine ads is that they are "pay per click." You can set your budget and know that every dollar you spent had some kind of impression. One of the planters I'm coaching had 8 first time visitors from Facebook last month.

Some of my clients are beginning to use a national company called Reach Local. It's a little more expensive than say Google ads, but it offers more capabilities.

Another tool that is growing in popularity is Twitter. The booklet "The Reason Your Church Must Twitter" by Anthony D. Coppedge is a great resource. Many have been using blogs but now with Facebook and Twitter the bloggers are going to a new level. And don't forget about YouTube - a powerful tool that is being way under-utilized!

In my business I like Linked In and Ning. These are excellent professional networking tools that have many applications for churches as well as businesses. MeetUp.com groups are also proving to be very effective in networking and outreach.

For those church planters who have relied primarily on marketing strategies like direct mail and print ads, this new strategy may seem quite unconventional. However, for the planters that have been leveraging "relationship marketing" like we teach in our "Essentials" training, these new online tools can take you to a whole new level. Plus they are very inexpensive. Whoever you are, you need to leverage the new social media opportunities that are available now.