Most church planters have a difficult time with their initial gathering of people. Conventional marketing strategies work in newer communities that have lots of traditional families who have a Christendom worldview (typically in suburbs). It's usually easy to find a lot of church shoppers unless these communities have been over-marketed by other churches! So how do you gather a following?
We have found that "prospecting" is always effective, even in difficult communities. However, beware, difficult areas where there is high resistance requires time and patience and much prayer. But the approach to prospecting is still the same. We teach on this in our Essentials training.
Don't miss our next training coming up in 2 weeks, Nov 1-2. For more information about our next training go to www.nciglobal.org and click on "events."
For some tools to help you with prospecting see our "Essential Experiences" #4, #4a, #4b, #4c, and #4d at http://www.newchurchinitiatives.org/essential%20experiences/EssentialExperienceIndex.htm.
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